SEO is a highly specialized set of services that will help your website achieve better rankings in search engine results, improving visibility and increasing conversion rates through organic channels. SEO is the process that will help your business leverage opportunities from organic resources, in order to convert potential leads into customers.
How can SEO help your Organization?
- Increase your website rankings in search engines.
- Increase your company's online visibility.
- Increase your Social Media visibility and performance (Facebook, Twitter, Linkedin).
- Increase the Conversion rates of your website.
- Increase your Sales and Customers.
- Increase your Branding and Image.
Search Engine Optimization is by definition the process of improving the visibility of a website in search engines via natural and un-paid results. SEO is a set of services that involve manifold skills and knowhow, including technical analysis, user experience, web design, content marketing, Online PR and general marketing.
Nowadays SEO should be part of every Company's Marketing strategy, since at least 50% of a website's overall traffic originates from search engines.
They're looking for you,
We can help them find you.
Search Engine optimization includes a huge list of activities to be done in order to be successful. Google and other search engines use hundreds of parameters to evaluate how a website will rank in the search results. In addition to that, since Google wants the search results to be organic and natural, they rarely announce clues on their algorithm, which makes our work even harder and at the same time exciting and challenging.
Our SEO professionals follow a sophisticated methodology not only to rank your website as high as possible in Search Engines, but also to leverage any organic Web opportunity, increasing your conversions, sales and customers. This methodology has been developed after years of experience and is dynamically changed to meet the ongoing search engine updates and Internet trends.
SEO is not Advertising,
is the natural way of increasing your customers.
Search Engine Optimization is a service that demands caution and a lot of research. It also includes hundreds of tasks that need to be checked and completed. Some of them are dynamically modified according to the client. So an organized process is needed in order to succeed.
1. Research and Analysis
During the first phase of Research and Analysis we will conduct a brief market analysis of the industry and work on various aspects on the website, in order to find the most relevant resources. We will examine all the opportunities and target the most accurate keywords and visitors for your product and services. The research will provide us with all the necessary data for a successful SEO process plan laying.
- Website Analysis
- Market Analysis
- Social Media Analysis
- Competitor Analysis
- Keyword research
- Social Media research
- Link and referrals opportunities
- Content analysis
- Link Building Strategy
- Internet Marketing Report
2. Website Optimization
After concluding the research, the next step involves optimizing the website in order to be SEO friendly for the search engines. This step comprises two sectors:
2.1. Optimize the website for Search Engines;
2.2 Optimize the website for real users in order to increase conversion rates.
In the On-page optimization phase we will run usability and analysis tests in order to indicate everything that needs improvement. Every improvement will be made based on user experience and certain Search Engines Guidelines. On-page optimization will help us increase the visitor conversion rates s on the website. This phase consists the 20% of total SEO importance.
3. Link building and Outreach
SEO is not only about ranking first in Google, is about increasing your company's web visibility where potential customers can discover your products and services. While applying our SEO techniques we will develop reference points of your website across the Web, including blog posts, social media signals, media coverage and much more. These references will return visits and potential customers to your website forever.
Our Link building strategy has been developed to acquire natural valuable links and references from other websites to yours, in order to increase Page Authority and rankings.
4. Results evaluation and reporting
Every month a detailed report will be created and shared with the customer. We will evaluate and discuss the results in order to maintain success and adjust on the insights.
- Google analytics report
- Ranking positions and keywords evaluation
- Traffic analysis
- Social Media Report
- On Page report
- Competitor's Report
- Trend analysis
- ROI evaluation of visitors
- Quality and effect of backlinks
- Conversion Rates
Even if we succeed our goals by the end of the SEO implementation, we will have to maintain the strenuously achieved Search engine positions. Maintaining what is already succeeded might be an easier task but it's essential. We will continue working and reporting as long as the client is happy with the results and the ROI with our service.
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