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Case Study
ACS Enhancing Customer Engagement with a Comprehensive Digital Marketing Strategy
Overview
ACS, a prominent leader in courier services across Greece and Cyprus, with over 23 years of local expertise and 44 years of industry experience, entrusted us with developing a comprehensive digital marketing strategy focused on customer-centricity. The goal was to enhance customer education on ACS’s diverse services while solidifying their position as the leading courier in Cyprus. By aligning with ACS’s reputation for reliability and innovation, we successfully increased customer engagement, elevated brand visibility, and ensured their continued competitive edge in the market.
Τα πάντα, παντού Deliverables
Digital Strategy
Campaign Development
Social Media Management
Ads & Performance Management
What We Achieved
High Engagement
Brand Loyalty
Industry Expertise
Digital Strategy
After conducting thorough research, we developed a new online strategy for the company, primarily focusing on social media activities, content creation, and paid campaigns. This included identifying target personas, performing keyword and competitor analysis, and preparing tailored content types with the appropriate messaging and brand voice for the company’s social media channels.
Content Creation
Adhering to the brand’s creative and messaging guidelines, along with the strategy crafted by our team, we rolled out a monthly plan with carefully curated content designed to engage our target audience. Utilizing a combination of static images, videos, FAQs, and occasional CSR posts, we effectively captured the interest of both prospects and customers. This consistent approach resulted in a unified and impactful social media presence, all while working towards the long-term objective of enhancing the company’s brand positioning.
Performance strategy
With the objective of reaching and attracting both new and existing customers to the company’s website, the team strategically developed paid advertising campaigns. These campaigns were crafted through careful research of keywords, competitor analysis, budgeting, and high-quality targeted content, in collaboration with the design team, and implemented across social media platforms and Google search engines.
