After executing research, our team was in charge of developing a new online strategy for Alumil Company based on the Inbound Marketing methods. As we received the client’s brief with instructions and insights regarding desired results, goals, etc, we began our strategy by identifying the personas we were going to target and focusing all of our activities as also the main goals we’d like to reach with this strategy. As all of these were set up and the types of content we would use prepared, the fun part began with content creation for a branded initial proposal, including social media posts, blog article topics ideas, yearly lead generation campaigns, and timeframes.