Effective Marketing Online and Off
3 min readDigital Marketing
The buzz word in business these days is marketing. With so many marketing tools appearing online every week and existing standards constantly on the change, it is sometimes hard to keep up with it all. As technology changes, so does the way we utilize it for business. However, every effective marketing plan includes portions of their marketing dollars being spent outside the box. Offline marketing is as important in business today as it has been in the past. The only difference in today’s offline marketing is the inclusion of online marketing. Now commercials, flyers, business cards, and even billboards include a web address or Twitter address.
For the up and coming business start-up, online advertising is a great way to start. However, if a business is to truly succeed, offline advertising is a must. With that said there are a few low cost ways to advertise offline to drive traffic online.
Car Wraps and Signs:
Automobile advertising has been around for many years. The reason for this is the effectiveness of it. The average worker spends 100 hours or more commuting to work annually. This creates the perfect opportunity for advertising and reaching thousands of people by doing what you do every day. Buses, taxis, and rolling billboards already utilize this cost effective way to advertise with the understanding of its effectiveness.
With car wraps, the average business owner can promote their business 24 hours a day. Even sitting at home with the car in the driveway your company name and website can be seen by those driving through your neighborhood. As you go to the grocery store, gas station, and even the quick trips out for pizza can get you a customer or two on your website. With so many different options in car signs and wraps, you can choose a design, logo, and size that matches your preferences.
With mobile devices equipped with web browsers, radio advertising has become more effective. In the past if a driver forgot the advertisement before reaching their destination, the cost was a loss. Now that most can access the internet on their phones, tablets and even through their vehicles, radio advertising is a great way to get your business and website out to the commuters. Though the price of an ad can be high, you can choose the demographic you are trying to reach during the times you want to reach them. Rush hour advertising will of course be more than the late night commercial, but if funds permit, it is a great time to get your brand out.
In the past few years there have been a growing number of sign waivers in larger cities. Today you can’t drive down the highway without seeing the statue of liberty dancing and spinning a sign, especially during tax time. This is a low cost way of getting your name and website out to the many passerby’s during rush hour. Many of these sign waivers are day laborers that work for a wage ranging from $8-$10 per hour. In an 8 hour day you can reach hundreds of potential customers for $80. It is a great low cost way of advertising that can yield great results.
A well rounded marketing plan will have to include online marketing. Aside from having great SEO in place, you will want to implement other popular marketing strategies. Simply having a website won’t assure traffic. For that you will want to consider the many methods of advertising your site to the online masses.
It is not news that there are thousands of sites out there that give tips and tricks to using social networks for online advertising. That is simply because of its effectiveness. Some businesses have followers on their social sites that reach into the thousands. That means thousands of potential customers receive every notification that company sends out. Utilize social media in your online and offline marketing to assure more traffic and higher sales.
If you have a flair for writing, this can be a great way to get your brand out to a specific audience. By writing for blogs matching your niche and reaching their readers, you can target your audience and bring customers who are already interested in your type of business to your site. If you would like to utilize blogging but are no Shakespeare you can reach out to the many guest writer sites out there for content.
Online Business Directory:
The internet is full of business directories that offer companies a place to advertise and reach out to consumers. This creates a small network in itself. MerchantCircle.com is one of these services that allows you to create a business profile for marketing. Craigslist has gotten a bad reputation, but is a service that is utilized my millions each day.
Running a business is obviously hard work, but in the Internet age it can be extremely easy if you have the right solutions and tools. With some simple steps and hopefully the information you learned from this article, you now know what it takes to run a business and have it perform effectively for you. However, to have a well-rounded and in depth marketing strategy, give some regard to advertising offline as well. With the right choices in marketing for your business, you can and will find success.