How Using Facebook Can Increase Traffic To Your Website
3 min readSocial Media
Facebook has become one of the most popular social networking sites of all time. While others have reached a high point of popularity, none have lasted as long or reached the height that Facebook has been able to reach. Not only can friends and family keep up with one another and talk when they are miles apart, but businesses can use this social networking site to attract new customers and promote their brand. With the help of social media, you can get more traffic to your website and, potentially, generate more revenue.
Not all businesses are alike, and some will not be able to benefit from social media marketing, but every business should try to create the marketing plan that is best for them. If for you this means implementing social media, there are a few important guidelines you should follow in order to maximize site traffic.
Create an interesting profile
If your profile is interesting, more people will actually want to stay on your page and see what your company is all about. A boring profile will cause many potential customers to click to another page without a second glance. Make sure you give your reader enough background information to fully describe you and your business, and make sure you set your profile to the public setting. Also, if you have a personal Facebook page, make sure you create a separate page for your business. You don’t want all of your business followers to know all of your personal information as well. Keep your personal life and your professional life separate.
Make sure you include all of your site information on your business page and your personal page, but try to steer clear of sales tactics and huge promotional pages. These usually turn customers off. You can write about recent projects you have completed or how you have helped the community. You can even include pictures so that the customer can see you, your work place, some of your products, or anything else you think might interest them. As you go through the profile, try to fill in every writing space with as much information as you can, and put links to your website in a few of those spaces. With more available information, a potential customer will be more likely to want to see your actual website.
Build a network
Your second step will be to build a solid network of customers, and allow the network to grow with potential new customers. Invite all of your friends, family, and acquaintances to like your business page and support you in this endeavor.
Next, you can start to search for people who may be interested in the products or services you offer. This could get tricky, because you don’t want to seem pushy or send out spam, but you want to try to convince as many people as possible to join your network. Always think before you act in these situations to make sure you are approaching it in the best way possible.
Once you start gaining a lot of fans and potential customers, you will want to make sure you keep their interest by posting regularly. Keep them informed about what is going on with your business by creating events, and update your status daily so that they will remember your business and want to visit your site more often.
Show that you care
When you take the time to comment on your followers’ statuses, pictures, or other posts, your other followers will see that you care about your customers, and this could make them want to do business with you. Customer service is always the best way to make sure a customer comes back, so you will need to show that you care in this public setting.
Whenever a customer complains on your page, or even when they say something nice, make sure you acknowledge them as soon as possible. If there is a problem, address it right away, and show that customer, as well as all of your followers, how you plan to fix that problem. The more you show how much you care, the more your customers will care about you and your business.