Among the major let offs that make people avoid revisiting a web page include bad content, irrelevant advertisements, and loading time.Yes! If your blog is sluggish, it might frustrate your readers, and make them avoid your blog completely. Slow loading pages also reduce your blog's search engine hits (since Google has included loading time among page ranking factors).
What you need is careful optimization of your blog. Read below for the 10 best tips to make your blog load quicker.
1. Quality web hosting service
A quick web hosting service should be your first priority. The quality of the hosting service has a considerable effect on your blog’s loading time. If you want your content to load faster, pick the best, most popular web hosting service. Try Hostgator; it is affordable and works just fine.
2. Careful theme selection
Fancy themes often require a lot of plug-ins and additional features, which in-turn take more loading time. It's advisable to select a rather simpler theme which requires the least plug-ins to operate. Platforms like WordPress and Blogger have a lot of simple themes which take less loading time. Alternatively, you can also try theme frameworks which can be customized to suit your requirements of minimum loading time.
3. Optimize images
Using a lot of images burdens the web page increasing the page loading time. Cut down the extra images, and make your pages more content based. Also, convert images to the right format before uploading--reducing the file size of the images helps in reducing the page loading time. Use GIF format for images with fewer colors for e.g. logos, JPEG for high resolution images, and PNG (least possible) for HQ transparent images.
4. Manage plug-ins
A long list of plug-ins could mean extra loading time. You might be using a theme which requires extra plug-ins to run compromising on the page loading time. Remove all unnecessary plug-ins, and keep only the ones which are necessary to run your blog. Also try using cache plug-ins--available in both WordPress and Blogger.
Well, there's no doubt that advertisements can fetch you good money, but make sure you're not overcrowding your blog with them. Keep minimum ads, and not more than 3 ad networks. Also, avoid crowding your blog with irrelevant ads that don't match your web page's subject. It can hamper both page loading time, and the credibility of your blog.
6. Keep minimum posts on homepage
Since it’s the landing spot of your visitors, your blog's homepage should load the quickest. A lot of posts on the homepage can make it slow to load. Keep the few best ones, or the most recent ones on the homepage, and hide the rest behind tabs. You don't want your visitors to run away, even before seeing the face of your blog.
7. Shift the script references to the bottom
Any browser takes time to load host names from script references. Placing them on the top of the HTML page blocks anything below from loading. This in-turn takes more time for the page to load. Place the script references towards the bottom, preferably at the end of the page.
8. 301 URL's
It's beneficial to use 301 redirects only when used in a limit. The browser is liable to open a new URL with every 301 redirect. This adds to the page's loading time.
9. Compress your database
A well-structured database with compressed content takes the least loading time. Keep your blog clean of unwanted widgets, tables, tabs, and plug-ins. Try working with phpMyAdmin; it can speed up the cleaning process for you.
10. Manage post comments
It's good to be famous but having a long cue of comments under a post can impede your target of quick loading. Keep only few comments under a post, and redirect the visitors to a new page to read the rest of them.
Other than your talent, your blog's success also depends upon how you optimize it. Every successful blogger knows the drill. If possible, also compress the content of your blog to the minimum, and use least images possible--none on the homepage.