ALUMIL, one of the most globally advanced companies in the design and production of aluminium architectural systems, faced a severe lack of a structured digital marketing strategy which didn’t allow the company to communicate efficiently with their target audience.
Our challenge was to create a significant digital strategy that would promote the company’s products, increase leads, and measure results using only Digital Channels.
If a building becomes architecture, then it is art. If a company gain digital maturity and the reason is us, then it’s a success!
After executing research, our team was in charge of developing a new online strategy for Alumil Company based on the Inbound Marketing methods. As we received the client’s brief with instructions and insights regarding desired results, goals, etc, we began our strategy by identifying the personas we were going to target and focusing all of our activities as also the main goals we’d like to reach with this strategy. As all of these were set up and the types of content we would use prepared, the fun part began with content creation for a branded initial proposal, including social media posts, blog article topics ideas, yearly lead generation campaigns, and timeframes.
Following the company’s guidelines and the recent development of a new digital strategy, our team made sure that we were going to create a consistent monthly plan for the Alumil account including different types and categories of content that would reach our desired audience and was relevant with their characteristics and needs.
Lead Generation Campaigns
To help Alumil increase awareness, engagements with consumers, and especially valuable leads, our team created and ran online lead generation campaigns on Facebook and Google. Newly designed landing pages were created that provided interesting information for our target audience, and encouraging them to sign up using their personal details to get a free ebook or declare their interest to talk with the company