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Case Study
#DIMCO a new digital strategy that drove 150% Engagement Increase
Overview
DIMCO LTD, one of the most experienced and trustworthy lighting suppliers in Cyprus faced a severe lack of a structured digital marketing strategy that didn’t allow the brand to communicate efficiently with their target audience, promote their products, increase leads or measure results, and that was our challenge to help the company grow its business to a new level.
As Aaron Rose said: In the right light, at the right time, everything is extraordinary. And that was the right time for Dimco LTD. Deliverables
Digital Strategy
Content Creation
Lead Generation Campaigns
Ads & Performance Management
What We Achieved
150%
Engagements Increase
200%
Lead Generation Increase
120%
Traffic Increase From Social Media
47%
Website Traffic Increase
Digital Strategy
Our essential guide for this account was to create an effective and successful digital strategy for the brand, serving the inbound marketing techniques. After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, which included persona identification, keyword and competitor analysis, preparation of the types of content to be used for the brand’s channels and blog.
Content Creation
Creating great content starts with a well-established process. Following the brand’s guidelines and the new strategy created by our digital department, we were able to re-boost the company’s social media channels with fresh and engaging content that resulted in a 70% increase in monthly reach and 113% increase in engagement. Our content took many forms such as blog posts, videos, ebooks, infographics etc, as also occasional professional videoshoot for big CSR campaigns of the brand and for the company’s new projects.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, as a result, DIMCO saw an impressive increase in leads of 200%. Our tactics included the design of Landing Pages, Google and Facebook Ads, Blog Articles, and Newsletters targeting our personas.
