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Case Study
#EKA GROUP the journey of a well-established brand into the social media world
Overview
EKA Group is a multi-business organization operating in the building materials and systems markets of the construction sector. Webarts was asked to take their already respected brand into the digital world and establish their presence there. At first, our marketing activities were focused on EKA Swimming Pools. Having successfully completed the project, we were entrusted with the promotion of the entire Group.
Deliverables
Campaign Development
Coordination & Execution
Content Production
Ads & Performance Management
Lead Generation Tactics
What We Achieved
140K
Total Reach
4.2M
Impressions
140K
Engagements
500+
Leads
Digital Strategy
Having performed extensive research, we developed a strategy in which we identified certain buyers’ personas, defined their characteristics, found important keywords and set out an action plan to achieve goals. The overarching goal was to create consistency in their digital strategy, something which was missing at the time.
Campaigns
We’ve run several campaigns in order to promote certain products and services. These campaigns have been backed up with landing pages which contained fillable forms, e-mail workflows, Facebook & Google ads.
Content Creation / Social Media Marketing
We created a consistent monthly plan with content which could resonate with our audience, based on life aspects they value. We also identified the exact type of content which would best interest those personas, after having divided it into various thematical categories. The content came in the form of posts, videos and blogs. Through the content, we have been trying to educate and inform EKA’s customers about the company’s values.
