Case study

#Ergo Group
Complete Digital strategy

Overview

Ergo Group is a group of companies which specializes in both the retail and the contract market of imported fitted and loose furniture.

Our main goal for this group of companies was to establish a strong, ongoing brand presence both online and on social media in order to increase brand awareness, lead generation and sales.

This was a challenging undertaking as the company is made up of different brands, each with its own tone of voice and aesthetics, namely, Living Cyprus, Cucina & Cucina, B&B Italia Cyprus, Archlinea and Living Contract.

Deliverables

  • Campaign Development
  • Coordination & Execution
  • Content Production
  • Webdesign / Development
  • Lead Generation Tactics
Visit website

What we achieved in 6 months:

320k
Total Reach

1M
Video Views

800k
Engagements

1000+
Leads

Digital Strategy

Digital Strategy

How we helped

Having executed an extensive research about the industry and the key players comprising it, we prepared a strategy for the company’s presence. It included information on buyers’ personas, more specifically, their characteristics and needs. Information was also given regarding each of the group’s brand along with work samples. The goal was to create consistency in their digital marketing strategy, something which was missing at the time.

Campaigns

Campaigns

We ran scheduled annual campaigns from time to time in order to attract new customers. These campaigns featured on Social Media, Google and YouTube ads.

New website

New website

A comprehensive and appealing website was designed to promote their different brands and provide information on their products and services. The website now serves as a common platform for all digital marketing activities such as e-books, blog articles, landing pages and forms.

Content Creation/Social Media Marketing

Content Creation/Social Media Marketing

We created a consistent monthly plan consisting of interesting content based on life aspects that potential customers value. The content was divided into various thematical categories. This was done in order to better target their interest. We also organized video and photo-shootings in order to publish original content from the company.

Let's work together.

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Invalid Input

Contact Details

63rd, Pericleous Str. Office 201, 2021 Nicosia,Cyprus
P.O. BOX 28653, 2050 Nicosia

7000 0128 or 22 250460

[email protected]