Euroblinds, the leading brand in the shading industry ever since 1969, needed to proceed with an Inbound Marketing Strategy and invest its efforts in the digital world.
Our main objectives included increased awareness and interest for their products, forging a relationship with their audience through social media, and educating them as to the benefits of shading systems while acquiring new leads and turning them into customers.
We have been working with Webarts team since 2017, and they keep amaze us with their work and new ideas! Thank you very much for your expert, comprehensive and efficient service throughout these years!Kyriakos Nicolaides,CEO
Euroblinds - Skiasis Group Ltd
- Digital Strategy
- Website Design / Development
- Content Creation
- Lead Generation Campaigns
- Ads & Performance Management
What we achieved:
website traffic increase
social media engagements increase
lead generation increase
The first stage in our collaboration was to evaluate the company’s current situation and ensure that we clearly understood its main challenges and goals. Through a complete Inbound Marketing Strategy which included competitor analysis, keyword research, persona identification, content guidelines, and goal set up, we have managed to create a plan that allowed us to follow and successfully realize all our future activities.
Website Design / Development
The second stage was to design and develop a whole new website for the company that would present the big history of Euroblinds, its fundamental values and culture as well as the large range of products the company provides. With the passage of time, and having identified all relevant keywords for Euroblinds, we managed to optimize the company’s website, making it both user and SEO-friendly
With previously minimum activity in social media, Euroblinds’ channels, such as Facebook, had low reach and engagement with their audience. Webarts took charge of the brand’s content strategy, creating an effective social media plan following the brand’s guidelines. The aim was to showcase the company’s core products and values through engaging content. This resulted in a 110% increase in engagement and an 80% increase in total reach. Additionally, we introduced a blog on Euroblinds’ website, offering educational content and tips through weekly articles that drove 20% of the website’s traffic with over 8,000 sessions from social media.
Lead Generation Campaigns
Wanting to reach specific personas and promote certain products and services, we created separate campaigns to achieve that. The process included: Landing Pages with forms, automated email workflows, Facebook, and Google Ads. This has also resulted in more than 3,000 new contacts on Euroblind’s email database.