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Case Study
#Foodsaver made a “BIG” increase in leads of about 400% in 5 months
Overview
Foodsaver, a well-known chain of stores that was established in order to serve the requirements of the modern-day consumer, asked for our help to promote and increase awareness and interest in their product “Big Green Egg”, through digital channels and establish the brand as the ultimate cooking device while also acquiring new leads and turning them into customers.
Your life will never taste the same with an evolving business strategy based on digital methods Deliverables
Digital Strategy
Content Creation
Lead Generation Campaigns
Landing Page Design & Development
Ads & Performance Management
What We Achieved
140%
Impressions Increase
600k
Engagements
150%
Traffic Increase
400%
Leads Increase
Digital Strategy
The new digital strategy we were building for the brand, would eventually lead to the creation of a concrete plan and a roadmap for our monthly activities. After executing research, we were able to develop a new online strategy for the group, mainly focused on social media activities, content, campaigns which included persona identification, preparation of the types of content to be used for the brand’s channels, and blog. Our main focus was to use educational and lifestyle content to attract consumers.
Content Creation
As soon as our research was completed and we were agreed on the strategy‘s direction, it was time to bring creative content ideas to life. Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we would use to reach our audience. From time to time, for big campaigns like “Be Your Own Chef” we ran with the Big Green Egg brand, our professional partners executed videoshoots and photoshoots to reach the goals of the campaign.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns using quizzes, competitions, and landing pages. The goals were to increase awareness, leads, and engagement of our consumers.
