Imagine Villa Rentals, one of the most successful short-term rental providers, if not the leading one, in Protaras and Ayia Napa region, faced a big challenge in increasing the percentage of bookings made directly through their website system and digital activities. Aiming at improving their online communication to existing or potential customers, while promoting and attracting inquires for their villas, asked Webarts for our help.
We have a very productive cooperation with Webarts, they are very responsive in all matters. An outstanding customer service. Thank you for the great job!Thanasis Athanasiou, Managing Director
Imagine Villas Rentals
- Digital Strategy
- Website Design / Development
- Content Creation
- Lead Generation Campaigns
- Ads & Performance Management
What we achieved:
organic reach increase
social media engagement increase
monthly leads increase
After understanding the client’s needs and objectives, we were able to develop a complete Inbound Marketing Strategy, with all the required stages that would facilitate the achievement of the set goals. This included an analysis of the personas and competitors, keyword research, the discovery of content topics and categories for social media and blog articles, and some suggested campaigns for the generation of more leads.
Website Design / Development
Imagine Villa Rentals needed a powerful online presence to build trust with its audience and grab the opportunity to distinguish itself from everyone else. Understanding the goals of the company, discovering its needs, brands, and company identity, we designed and developed a whole new website giving visitors the chance to navigate through new entry villas, check availability and book their holidays and desired dates through the website.
Having identified the core categories and direction of content, we were able to create monthly plans for both social media and blog covering all aspects of the client’s objective to promote its products and services, in line with their core values. Through social media activities, Imagine Villa Rentals saw an impressive increase in engagement of 240%. Additionally, their blog section has been a core source of website traffic as new articles are added on a weekly basis. In fact, the article ‘’It is Official: Cyprus Has The 2nd Best Climate in The World!‘’ received more than 10000 shares, making it one of the most shared articles about Cyprus in 2017.
Lead Generation Campaigns
Aiming at promoting different rental projects, we created specific campaigns with landing pages that run on Facebook and Google and helped Imagine Villa Rentals to increase its leads by 80%. At the same time, A/B tests helped us identify the best working ‘’combination formula’’.