Mikel Coffee Company, a well-known brand of coffee with more than 200 shops, producing 25 million cups of coffee every year, trusted us to promote and establish their brand in the already crowded coffee market in Cyprus, using only digital channels
Coffee is like capturing happiness in a cup. It couldn't be captured better through a comprehensive digital strategy.
- Digital Strategy
- Website Design / Development
- Content Creation
- Lead Generation Campaigns
- Influencer Management
- Ads & Performance Management
What we achieved:
After executing research, we were able to develop a new online strategy for the brand, mainly focused on social media activities, content, campaigns which included persona identification, preparation of the types of content to be used for the brand’s channels, and blog. Our main focus was to use lifestyle and educational content to attract consumers.
Website Design / Development
Having coffee lovers in mind, we designed and developed a new website to be used as a central channel to house the menu, store locations, and blog articles and to work as a consistent content communication channel with the brand's audience.
Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we would reach the audience. From static images to animation videos as well as professional photoshoots and video shoots by our multimedia team, we managed to attract and engage the audience and bring new visitors to the shops.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns using quizzes, competitions, and landing pages. The goals were to increase awareness, leads, and engagement of consumers
After executing a deep level analysis on local influencers and micro-influencers and understanding the demographic they serve, how their campaigns perform, from revenue generation to awareness and viewability, we created a list of the those we’d like to collaborate on behalf of Mikel’s brands to participate in targeted campaigns for impactful results on a monthly basis.