Peletico Group of Companies, the largest paint and building materials manufacturer in Cyprus, came to us with a specific goal: to establish a consistent and effective marketing strategy that would help them keep their leading position in the market while promoting new products and increasing national influence with the consumers
All you need is to paint a vision into your mind and bring it into life through a professional strategy
- Digital Strategy
- Website Design / Development
- Content Creation
- Lead Generation Campaigns
- Ads & Performance Management
What we achieved:
Organic Traffic Increase
After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, content, campaigns which included persona identification, keyword and competitor analysis, preparation of the types of content to be used for the brand’s channels and blog.
Website Design / Development
The company needed a new website that would be able to present its values, culture, and products. Understanding the goals of the company, discovering its needs, brands, and company identity, we designed and developed a whole new website with Peletico’s customers in mind to help the company grow its business as a consistent content communication channel with the consumers.
Following the brand’s guidelines and the strategy previously created by our team, we created a consistent plan each month with relevant content that would help us reach our target audience. From static images to videos, blogs, and occasional photoshoots for CSR events, we managed to attract, engage, delight prospects, and customers and also bring new visitors to the new website with a long term goal to generate revenue for the company.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, including the design of Landing Pages, Google and Facebook Ads, Blog Articles, and Newsletters targeting our personas.