SIGG is a leading provider of drinking bottles since 1908. Thanks to the company’s rich traditional history, which is known for quality, innovation, design and environmental awareness, the SIGG products are synonymous worldwide with intelligent, sustainable drinking bottles.
SIGG Cyprus trusted our team to develop a strategic approach to help the brand to communicate its values, vision and culture, promote its products and establish the brand as a love brand in the Cypriot market too.
- Digital Strategy
- Content Creation
- Combination of ongoing activities and campaigns
- Ads & Performance Management
What we achieved:
increase in post engagements
new page likes on social media
increase in link clicks
increase in impressions
First of all, our team was in charge of building a complete digital marketing strategy based on inbound tactics, implemented to increase the brand awareness, reach, engagements and sales. Research had been executed and that’s when we were able to develop the new online strategy for the brand, mainly focused on the identification of target personas, keyword and competitor analysis, preparation of content types to be used for the brand’s channels and creative ideas for its social media.
The content you create and publish online has the power to turn your brand into a household name, turn your audience into customers and then into faithful brand ambassadors. Following the new strategy created by our digital department, we were able to boost the company’s social media channels with fresh, lifestyle, educational and engaging content that generate 211.08% increase in post engagements during 2020. We created content in different forms such as clickable standard promoted posts, videos, albums, carousels, static images, etc.
Video and Photo Production
Our team organized video and photo productions to generate original content to be used in the brand's social media, while promoting the new range of products and bottles.