Case study

#cookyourhealth
by Universal Life & PASYKAF

Overview

Cook your health was a campaign which was proposed by Universal Life in collaboration with PASYKAF.
This campaign, which we were asked to execute, aimed at promoting a healthy lifestyle and raising
awareness regarding intestinal cancer.

The main challenge we faced was coming up with innovative ways to engage our audience.

To that end, a website was created, which invited users to share unique healthy recipes. Out of all users,
only eight were selected in order to take part in a cooking competition where the public and cooking
professionals voted for their best dish!

Deliverables

  • Campaign Development
  • Coordination & Execution
  • Content Production
  • Webdesign / Development
  • Lead Generation Tactics
Visit website

What we achieved:

370k
People reached

35k
Total engagements

500+
Participation

2.7m
Impressions

Campaign Development

Campaign Development

How we helped

We were in charge of setting up, developing and executing the campaign. At first, we received a brief instructing us to set up a campaign proposal with information on campaign specifics such as timeframes, processes, goals and people involved.

Coordination

Coordination

Subsequently, we executed the campaign at multiple levels, which meant having to contact various related parties such as the organisers of the event, the sponsors, the judges, the influencers and the production team.

Execution

Execution

Ultimately, we ran the campaign on multiple dimensions: from social media management to content creation to website development. Additionally, we informed the audience about the dierent stages of the competition, and updated the website with footage of the competition, which was also used in the voting process. At the same time, we ran sponsored ads on social media, Google and YouTube.

Content Production

Content Production

All content relating to the campaign, as well as coverage of the events, which included video shootings, contestant interviews etc, were undertaken by our team.

We also produced videos featuring acclaimed chefs who urged the public to take part in the competition and follow up on news and updates through the campaign’s website.

Webdesign / Development

Webdesign / Development

We built a website, specifically for this campaign, which contained information on the competition, articles on intestinal cancer and videos relating to the initiative. There also was a voting platform where people voted for their favourite finalist dish, and read information about the contestants and their dishes.

Lead Generation Tactics

Lead Generation Tactics

Various lead generation tactics were employed such as application forms for the competition and voting platforms, followed by e-mails containing articles and useful material.

Let's work together.

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Contact Details

63rd, Pericleous Str. Office 201, 2021 Nicosia,Cyprus
P.O. BOX 28653, 2050 Nicosia

7000 0128 or 22 250460

[email protected]