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Case Study
#CelioCY A strategic approach that create an important increase in post engagements, page likes, product promotion, clicks and impressions throughout the year!
Overview
The Celio brand was first established in Paris, France when the first store opened three decades ago in 1985. By 1992 the brand had expanded to 100 stores in France and opened its first international store in Belgium. Over the following years the brand continued to expand and today boasts over 850 stores in more than 40 countries, selling in excess of. 28 million pieces of clothing each year. The first Celio store in Cyprus opened in Nicosia in 2006 and since then the brand has established 4 further stores across the island.
Celio Cyprus trusted our team to develop a whole new digital marketing strategy to allow the brand to communicate effectively with its target audience, promote its products, and develop into a well-known international mega-brand within the local market, the status it deserves. Deliverables
Digital Strategy
Ads & Performance Management
Content Production
A combination of on going digital activities and campaigns
Lead Generation Campaigns
What We Achieved
173K
Total Engagements
33K
Total Clicks
289K
Total Reach
3.39 M
Total Impressions
140K
Total Video Views
Digital Strategy
Initially, our team was in charge of developing a complete digital marketing strategy based on inbound tactics, implemented to increase the brand awareness, reach, impression and engagements within the local market. Following the execution of extensive research, we were able to develop the new online strategy for the brand, mainly focused on the identification of target personas and competitor analysis, preparation of content types to be used for the brand’s channels and creative ideas for CSR campaigns to boost the reputation of the company. Our main focus was to use educational, promotional and lifestyle content to attract new consumers and retain existing.
Content Creation
Our content team, following the new strategy created by our digital department while also considering the brand’ s official guidelines, was able to create unique content which had the power to enhance Celio’s online presence and encourage audience involvement. This also boosted the company’s social media channels with fresh, engaging content that generated more than 173 000 post engagements during 2021. By following a methodology of creating relevant content in different forms such as videos, albums, static images and stories, the various KPIs of the project such as views, clicks and engagement rates were met and exceeded.
CSR campaigns:
We were in charge of planning, developing and executing a digital CSR campaign to support Mario Georgiou at the Tokyo Olympics. Following the client’s brief we were able to suggest a strategic proposal which contributed to the achievement of the campaign goals set. The activities featured on social media and YouTube achieved high results which had an impact in the overall brand image. Reach: 166,829 Impressions: 486,774 Engagement: 55,792
