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Case Study
Costas Theodorou and the Path to Digital Growth
Overview
Costas Theodorou, a longstanding leader in the luggage and bags industry in Cyprus, has been providing quality products for over 80 years. Offering renowned brands like Samsonite, Tumi, and American Tourister, the company has positioned itself as a trusted name in the market. With a focus on innovation and adapting to customer needs, Costas Theodorou maintains a strong digital presence through strategic marketing efforts aimed at increasing brand visibility and driving online conversions. Their commitment to quality and customer satisfaction remains at the core of their operations.
Deliverables
Digital Strategy
Campaign Development
Social Media Management
Ads & Performance Management
What We Achieved
Broadened Digital Reach
Increased Online Conversions
Strengthened Customer Engagement
Our Objective
Our primary objective for Costas Theodorou is to enhance the brand’s digital presence and drive e-commerce sales through a comprehensive and consistent digital strategy. This includes increasing visibility across social media platforms, improving engagement with target audiences, and optimizing advertising campaigns to focus on conversions. By creating tailored, high-quality content and implementing data-driven advertising strategies, we aim to strengthen the brand’s online presence and solidify its position as a market leader in the luggage and accessories industry.
How We Did It
For Costas Theodorou, we crafted a robust digital strategy centered on high-visibility campaigns across Facebook and Instagram, driving brand awareness and conversions. Our focus was on refining audience targeting and sharpening the messaging to resonate with potential buyers. Through continuous optimization, we ensured that the traffic directed to the website was not only substantial but also highly relevant, maximizing both engagement and sales. By balancing reach with precision, we successfully turned audience interest into measurable, tangible results for the brand.
