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Case Study
Cyfield Group Engaging the Online Community and Transforming Its Digital Presence
Overview
Cyfield Group, a leading force in the construction and real estate sector in Cyprus, entrusted us with crafting a comprehensive social media marketing strategy to raise brand awareness and attract high-quality leads. Our plan centers on producing captivating content and executing targeted campaigns to enhance Cyfield’s online visibility, increase customer interaction, and boost sales. By emphasizing Cyfield’s role in driving economic growth in Cyprus and underscoring their leadership in the industry, we aim to strengthen their market position and differentiate them from competitors.
We deliver what we promise Deliverables
Digital Strategy
Search Engine Marketing
Social Media Management
Content Creation
Website Design / Development
What We Achieved
Community Engagement
Vision Amplification
Content Reach
Digital Strategy
Following extensive research, we crafted a refreshed online strategy for the company, with a strong emphasis on social media engagement, content development, and paid advertising campaigns. This involved defining target personas, conducting keyword and competitor analysis, and designing custom content themes with precise messaging and a consistent brand voice across the company’s social media platforms.
Content Creation
Following the brand’s creative and messaging guidelines, and aligned with the strategy developed by our team, we implemented a monthly content plan aimed at engaging our target audience. The plan featured a mix of static images, videos, and occasional CSR posts, successfully capturing the attention of both potential clients and existing customers. This consistent execution led to a cohesive and impactful social media presence, all while advancing the company’s long-term goal of strengthening its brand positioning.
Performance strategy
With the goal of generating high-quality leads, the team strategically developed targeted advertising campaigns across social media platforms and search engines. These campaigns were informed by thorough audience research, keyword analysis, competitor insights, and budgeting considerations. In collaboration with the content and design teams, we created high-quality, tailored content that was implemented across social media and Google search. This approach ensured the delivery of targeted campaigns designed to attract and convert potential leads into valuable customers.
