Standing on the shoulders of Giants – What coupon code websites can learn from Google Offers

3 min read

14 September 2011,

Digital Marketing

Google Offers is yet in its early days; however, it already offers quite a lot to for small websites featuring coupon codes or exclusive discounts for all types of customers. It’s not that I am suggesting anybody to go out and start copying the design, layout, or other features of the website. However, there are some basic, yet valuable lessons to be learnt when you go through the pages of Google Offers; let’s have a look at some of these lessons.

1. Layout:

One thing that you’ll notice in the designs or layouts of almost all Google ventures is the simplicity, be it the Search Engine itself, Gmail.com, or Google Plus, they like to keep it simple, and Google Offers is no exception. The offers page presents the offers along with some images, and you won’t see dozens of links pointing to other pages, in a bid to hold visitors by hook or by crook, no flashy banners, or anything like that. While placing a couple of links in the header, or sidebar, or even within the content is not a bad thing, you should make sure that any of these “additional” materials is not turning out to be a distraction for the visitors.

2. Images:

Majority of discount deals or special offers websites use images, but when it comes to websites sharing coupon codes, most of them don’t bother to add the images of the products. While it is not a necessity, however product images on the coupon codes page can improve the user experience and conversion. And we are not only talking about restaurant deals, or fashion clothing discounts, an image can work equally well on all sorts of products.

3. Description:

The third thing that you will notice at the offers page is the description of the product or service. You can say that someone who’s landing on the page of a particular product by searching through the keywords like “123inkjets discount” or “4inkjets coupon codes” wouldn’t need any product description, since he/she already knows about the product (that’s why searching with its name). However, many would go ahead and visit other discount pages as well, so having a description can surely help. Not to mention the importance of unique content on all of these pages, because a website having lots of pages with nothing but links or codes is all set to get penalized by the Search Engines, or Google to be more precise, because of so many pages with “thin” content (remember Panda? Be afraid, be very afraid).

4. Featured Section with Special Offers:

Just because you’ve got discounts or coupons as the primary content on your website, doesn’t mean you can’t have a separate featured section with the best and exclusive offers (which are not easily available on other coupon code websites). You can get such offers by getting directly in touch with some online stores. You don’t need to have dozens of coupons or special deals in this section. There are two benefits for this section, apart from catching the interest of users; you can also charge the businesses who’d like to get featured in this section for more exposure.

5. Geo-targeting:

Geo-targeting is the future of Internet or Mobile Marketing. Having a coupon code or deal-of-the-day websites with no focus on a specific region is a huge mistake (unless you are having coupons meant solely for online stores). You can see that even the major players like Google Offers or Groupon.com categorize and present coupons on the basis of geo-locations of the users. Therefore, even when you are covering deals from various different cities or regions, you must not jumble all of these deals together, and leave the customers to go and find one in their nearby locations themselves.