3 Major Ecommerce Trends For Growing Your Online Business Sales In 2013
3 min readEcommerce
Online business is evolving faster than ever before and much of the things that were good enough for 2012 and 2011 just don't cut it anymore if you really want to be competitive.
Thus, if you want to really give your small or large online business a chance to grow comfortably in 2013, you need to adapt to at least the more practical of this year's latest trends and keep an eye out for any even newer opportunities that arise further down the year. For now, however, let's look at some of the top ecommerce trends we need to focus on.
Mobile is already huge, and in 2013 it's going to be huge. As of the end of this last year alone, at least 1 billion people worldwide regularly accessed the web through their mobile devices and at least 20 to 30% of them used the mobile internet almost exclusively in lieu of desktop surfing. Furthermore, with the proliferation of mobile payment systems and massive apps marketplaces, online shopping through mobile phones is growing exponentially.
You cannot miss out on this and absolutely must make your website mobile friendly as fast as possible. There are several options for doing this available but at the very least, set up a separate mobile friendly m dot (m. instead of www.) domain and fill it with a fully functional mobile website template that you can buy pre-built and quickly set up. Down the road, you should seriously consider revamping your entire desktop friendly website so that its entirely friendly to viewing on any screen size; this can be done through responsive design parameters.
Failing to adapt to mobile will cost you an ever larger margin of your potential consumer market.
As video technology improves and more powerful broadband connections make it easier to deliver multimedia content effectively, video is going to become even more popular than it already was in 2012. Also, with the proliferation of numerous video hosting and streaming sites on the internet, setting up high quality streaming video presentations is becoming easier, cheaper (free actually, in most cases) and faster than ever.
You can take advantage of these growing trends in 2013 by using video to showcase your products, give out free information that entices customers into trusting you and create viral marketing campaigns that can spread quickly through social media if created correctly and in an entertaining way. Furthermore, by diversifying your content or even information products (if that's something you sell) into video presentation formats, you're also expanding to fit the tastes of a more diverse group of customers.
Do not ignore video in 2013, combined with mobile internet distribution and social networking (see next point) it's going to become a major sales tool.
Probably the biggest online trend aside from mobile internet adaptation; social media has grown to a point where it is coming close to becoming the principal online browsing medium for hundreds of millions of people, representing an enormously large minority of all internet users online today. With audience size like this, you need to understand social networking and integrate and grow your social media presence in tandem with your conventional internet platforms.
Although the social networking landscape depends on different kinds of marketing tactics than have traditionally been the case with conventional internet promotion, social media's deeply interconnected word-of-mouth nature makes it the perfect environment in which to create something valuable to a certain niche of people and have those that discover it spread the word for you free of charge. In turn you can build a loyal following of solid fans that will heavily reinforce your customer base.