3 Website Issues To Check For Ecommerce SEO

3 min read

16 October 2012,


3 Website Issues To Check For Ecommerce SEO

Ecommerce SEO is often times far more perplexing than other search engine optimization campaigns. This is primarily due to the robust size and complexity of ecommerce sites, making website optimization and other SEO task far more complicated.

In this article, we emphasize three common website health issues that plague ecommerce SEO companies. These health concerns are a big deal and can significantly slow the SEO process; however, these issues not all that difficult to diagnose and remedy.

1. Disease Ridden Duplicate Content

Ecommerce stores are typically large websites contained with hundreds and thousands of pages. Because many pages are similar or overlap in some way, duplicate content is a common health issue that can kill SEO performance.

The most common health issues of duplicate content are:

  • duplicate page titles
  • duplicate meta descriptions
  • duplicate page copy (especially product descriptions)

Fortunately, diagnosing health issues concerning duplicate content is pretty easy. Begin the procedure by opening your website's Google Webmaster Tools account. In the left hand set of links, click "Optimization," then "HTML Improvements." Here you can pinpoint the precise pages of your ecommerce website that are being flagged for duplicate content (Google Webmaster Tools will only show duplicate content shown in the page title and meta description.)

Based on this data, you can easily visit and edit the pages that need to be differentiated or unique. After you've fixed the problematic pages, re-submit the XML sitemap in Google Webmaster Tools. This will tell Google to crawl your site. Lastly, if you’re continuously adding new products to your website’s inventory, check the site's Google Webmaster Tools on occasion to ensure it's in good shape for ecommerce SEO.

2. Sitemap Sicknesses

As considered the second most important page of your website (next to the homepage,) the sitemap is an often overlooked aspect of SEO and web optimization. The sitemap is like the road map for a Google spider, telling it which pages of the website to crawl and index. A healthy sitemap is critical to ensure your SEO efforts are operating at peak performance.

Unhealthy sitemaps are quite common, especially for massive ecommerce sites. The most common health issues concerning the sitemap include:

  • failing to include and/or update all optimized pages on the sitemap
  • lack of keyword-focused anchor text used for each page link on the sitemap
  • failing to properly link the sitemap on all pages of the website

In many cases with a content management system, or CMS software, the sitemap is auto-generated on the website. So when a new product is added, a link to that product page is automatically placed on the sitemap. If this is the case, it's important to make sure that the anchor text used for link is focal to the page's keyword target.

It's also very important to link the sitemap on all pages of the ecommerce site. This better facilitate the crawling and indexing of pages throughout the website. Some of the most ideal places to link the sitemap are the footer, upper-most navigation, or any other link grouping that is site-wide.

3. Weak Calls-to-Action

Getting visitors to your website is only part of the SEO practice. Equally important to SEO is conversion rate optimization, or the elements that promote sales and conversion goals after a visitor has landed on your website.

The almighty call-to-action plays a big part in facilitating conversion optimization. For ecommerce SEO, the most common call-to-action is the "add to cart" option. And although this call-to-action is seemingly basic in nature, it's prevalent health concern that can hinder sales.

In many situations, the "add to cart" option is either not visible and obvious enough, or it's too low on the page. In short, this call-to-action needs to be very apparent. A simple design tweak to increase the size or change the color of the "add to cart" button might be all that's needed.

These three health issues are just a few of common ailments that plague ecommerce SEO. The positive thing about these health concerns is that they can be remedied rather easily, without needing a technical expert.

If you'd like to learn more about the health of your commerce site, take advantage of free SEO assessment from one of the top ecommerce SEO companies Click Centric SEO. The experts at Click Centric SEO have the experience and tools to pinpoint the SEO weaknesses of your ecommerce site and provide best practices recommendations to help increase your rankings.