The Basics of E-Commerce

3 min read

08 October 2011,


The Basics of E-Commerce

Do you want your business to have an online presence? If so, then there are several things you will need to take into consideration when it comes to e-commerce first. If you are just about to start out promoting or selling your business online, then you have to focus on getting things right from the very beginning. Unlike with traditional methods, the World Wide Web allows for more customers and instant orders. However, if you do something wrong, you will also get more instant negative feedback, as well. So, if you want your website to be a successful one, here are several rules you will have to follow.

First of all, if you plan on selling things on your website, you will have to make sure that all of your transactions are safe. You might want to get an SSL certificate, too, as well as a shopping cart and various discount options. Ideally, you should also integrate all of this with a good inventory system.

Now, when it comes to your actual website, you have to make sure your design is easy to understand, fast to load and has good content. After all, you won't be able to generate any traffic otherwise and this would then result in zero sales.

As with actual stores, you also have to attract your visitors first and foremost if you want your business to succeed. Aside from that, you will also need incentives to buy and well-written copy. Fortunately, if you use the right software, you can offer up specials and promotions on a regular basis, especially for those who have signed up for your newsletters. If you want, you can even offer up better prices to attract more customers.

In a nutshell, online marketing works exactly like offline marketing does - just with different tools. Instead of having flyers, for example, you will have email newsletters and instead of print advertising, you will have website advertising. You can also get in touch with your online customers with ease through social media. This way, you'll be able to answer all of their concerns and queries almost instantly. Remember, though: above all things, your online marketing goal should be to gain more visitors and convert them into paying customers in the long run.

Yes, e-commerce is definitely a very effective, easy and affordable way to sell your services and products. The best part is that you will still be promoting your business and offering the same services - just in a different manner. However, you need to remember that having an online presence in itself won't be enough. You will also have to actively engage and respond to your customers online, as well provide good services and get good feedback in order to build a stellar business reputation. Good luck!


Pia Cammeron  currently works as an editor for a small publishing and has experience editing everything from corporate documents to special interest magazines. Pia has been published in several reviews, magazines, and e-business news and articles.She also enjoys covering topics for an expat community blog that provides international calling cards and an international prepaid calling cards for international travelers. Take an additional 10% off with coupon code "acc10".