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Case Study
#HomeWoodcy a whole strategic approach consisting of a complete digital strategy & the full rebranding of the company that made a great impact on the brand awareness and the company's exposure on social media! 🚀
Overview
Home and Wood is a home improvement store and timber provider in Paralimni, Cyprus. With over 50 years of experience, the company provides the market with a variety of timber, professional tools, paints, and plumbing solutions, as well as a variety of products and decorations for gardens, kitchens, living rooms and bathrooms.
Home and Wood trusted our team for its full rebranding and for developing a complete digital marketing strategy and a strategic online approach to help communicating the company’s values, vision and culture, products and services. The development and design of the company’s website and the creation of an eshop were among the rebranding activities. Deliverables
Full Rebranding
Content Creation
Digital Strategy
Website Design & Eshop Application
Ads & Performance Management
What We Achieved
64k
People Reached Through Our Ads
26k
Post Engagements (Likes, Shares, Clicks, Etc.)
455
New Page Likes On Social Media
5k
Link Clicks
Rebranding & Digital Strategy
First of all, our team was in charge of the rebranding of the company. New logo and slogan have been created, while a whole new palete and design templates have also been created. Then, the team proceeded with building a complete digital marketing strategy based on inbound tactics, implemented to increase the brand awareness, reach, engagements and sales. Research had been executed and that’s when we were able to develop the new online strategy for the brand, mainly focused on the identification of target personas, keyword and competitor analysis, preparation of content types to be used for the brand’s channels and creative ideas for its social media.
Website Launch & Eshop Application
A brand new website has been developed, while the eshop has been created to help customers search and buy online. In a crucial time, where COVID-19 develops day by day, the eshop and the website came at the right time to boost the client’s sales and capabilities.
Content Creation
The content you create and publish online has the power to turn your brand into a household name, turn your audience into customers and then into faithful brand ambassadors. Following the new strategy created by our digital department, we were able to boost the company’s social media channels with fresh, lifestyle, educational and engaging content that generate a great increase in post engagements during 2020. We created content in different forms such as clickable standard promoted posts, videos, albums, carousels, static images, etc.
