Influencer Marketing from Webarts Digital Agency
WE BUILD MEANINGFUL RELATIONSHIPS BETWEEN BRANDS AND INFLUENCERS
What is Influencer Marketing?
Influencer marketing has become one of the most established forms of digital marketing. It defines the relationship between an influencer and a company or a brand, where the influencer promotes a brand’s product or service through social media platforms.
Contrary to celebrity endorsements, influencer marketing refers to a content-driven campaign, which collaborates with online creators to endorse brands, products, or services to their followers through their social media accounts, such as Instagram, TikTok, and Facebook.
It is a constant evolving practice that requires a precise strategy for your brand, an understanding of your audience, and the creation/delivery of engaging content at the right time!
What is an influencer?
Influencers are users who have built a small or a large community of followers on social media platforms and they are well-known for their high level of engagement and ability to influence their followers’ attitude and beliefs by sharing their opinions on certain products or services. What distinguishes them for other celebrities is the fact that they have a close relationship with their followers and that they create authentic content for their audiences on their preferred social media channel.
We can find them in different “shapes’’ and “sizes”. What do we mean by this?
- Just like everyone has different interests, tastes, and preferences, influencers have their own too. They might be viewed as experts within their niche market, such as fashion, travel or food, and can use their influence to affect the costumer’s purchasing decisions.
- Depending on the number of followers, social media influencers can be perceived either as nano-influencers, micro-influencers, macro-influencers, or mega influencers.
In order to learn more about Influencer marketing, download our Free Guide for Marketing Managers (in Greek)!
Influencer Marketing tactics to Drive Real Results
The professional and dedicated team of Webarts will generate an optimal strategy that is right for you, enabling your brand to be seen in the digital world through the eyes of content creators. This includes connecting you with top social media influencers and developing innovative strategies that will help you engage with your target audiences.
We can handle everything including:
- Concept creation
- Campaign planning
- Influencer research profiling
- Campaign management
- Execution and monitoring
For every business, there’s the perfect influencer, and we know where to find them! Whether you’re looking for a successful Instagram creator, TikTok’s biggest stars, or a multi-platform influencer campaign, we are here for you.
Let’s do better marketing together!