#Radisson blu launching campaign a success, with over 230k engagements
Overview
Radisson Blu Larnaka is a 5-star hotel that provides luxury accommodation to mostly business travellers. Our main goals were raising brand awareness about the hotel and its restaurants, as well as increasing user engagement on their social media channels. The campaign also included a promotion of Q Plaza and the restaurants which are found inside.
Having executed an in-depth research, we developed a new online strategy for the group centred around social media activities, content production and campaigns. The strategy also included persona identification and content preparation for the brand’s channels and blog.
Content Creation / Social Media Marketing
Following the brand’s guidelines and the strategy previously developed by our team, we created a consistent monthly plan consisting of content which could resonate with their target audience. We also identified the exact type of content which would best interest those personas, after having divided it into various thematical categories.