Dimco inner

Challenges Faced – Decisions Made

DIMCO faced a severe lack of a structured digital marketing strategy that didn’t allow the brand to communicate efficiently with their target audience, promote their products, increase leads and measure results.

 

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DIMCO

dimco.eu

Person: Alexis Demetriou, Deputy Managing Director

About DIMCO:

DIMCO LTD, in its course of half a century, has become one of the most experienced and trustworthy lighting suppliers in Cyprus. Founded there in 1966, it operates today seven stores on the island (at Nicosia, Larnaca, Limassol, Paphos, and Paralimni) and imports lighting products from more than 30 suppliers.

 

Results in Numbers within 3 months

47%

Increase in Website Traffic

120%

Increase in Traffic from social media

150%

Increase in Engagement

200%

Increase in Leads

 

Samples of our work

How we helped

Digital Strategy Development

After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, which included persona identification, keyword and competitor analysis, preparation of the types of content to be used for the brand’s channels and blog.

Content Creation / Social Media Marketing

Following the brand’s guidelines and the strategy previously created by our team, we were able to re-boost the company’s social media channels with fresh and engaging content that results in 70% increase in monthly reach and 113% in engagement.

Lead generation campaigns

Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, including the design of Landing Pages, Google and Facebook Ads, Blog Articles and Newsletters targeting our personas. As a result, DIMCO saw an impressive increase in leads of 200%.