Challenges Faced – Decisions Made
DIMCO faced a severe lack of a structured digital marketing strategy that didn’t allow the brand to communicate efficiently with their target audience, promote their products, increase leads and measure results.
Results in Numbers within 3 months
Increase in Website Traffic
Increase in Traffic from social media
Increase in Engagement
Increase in Leads
How we helped
Digital Strategy Development
After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, which included persona identification, keyword and competitor analysis, preparation of the types of content to be used for the brand’s channels and blog.
Content Creation / Social Media Marketing
Following the brand’s guidelines and the strategy previously created by our team, we were able to re-boost the company’s social media channels with fresh and engaging content that results in 70% increase in monthly reach and 113% in engagement.
Lead generation campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, including the design of Landing Pages, Google and Facebook Ads, Blog Articles and Newsletters targeting our personas. As a result, DIMCO saw an impressive increase in leads of 200%.