Challenges Faced

Foodsaver is a well known chain of stores that was established in order to serve the requirements of the modern day consumer. Our challenge was to promote and increase awareness and interest for their product "Big Green Egg", through digital channels and establish the brand as the ultimate cooking device while also acquiring new leads and turning them into customers.

FoodSaver

biggreeneggcyprus.com/en

Person: Christos Photiades

FoodSaver:

Foodsaver mission is to offer customers quality, choice, ease, value for money and excellent service when it comes to foods for everyday consumption but also foods for special occasions. Their motto is more… for less! In other words, they value quality and quantity hand in hand with good prices!

 

 

Foodsaver for 5 months

Impressions

140%

Engagements

60 000

Increase in Traffic

150%

Increase in Leads

400%

 

Samples of our work

How we helped

Digital Strategy

After executing research, we were able to develop a new online strategy for the group , mainly focused on social media activities, content, campaigns which included persona identification, , preparation of the types of content to be used for the brand’s channels and blog. Our main focus was to use educational and lifestyle content to attract the consumers.

Content Creation / Social Media Marketing

Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we will reach our audience.

Lead generation campaigns

Based on Inbound Marketing tactics our team created online campaigns using quizzes, competitions and landing pages. The goals where to increase awareness, leads and engagement of our consumers.