Challenges Faced

Giovani Group is well known as one of the few construction and real estate companies of Cyprus' east coast, which have manage to derive a number of great developments from the recent financial crisis. Our challenge was to establish a consistent and effective marketing strategy that will help the company keep their leading position in real estate market, promote upcoming projects, communicate efficiently with their target audience, increase leads and measure results.

Giovani Group

giovani.com.cy

Person: Antonis Antoniou

Giovani Group:

For more than three decades, Giovani Group have been operating in the competitive property market across Cyprus, standing out among rivals, thanks to its dedication to quality and a forward thinking approach that fosters innovation. Since 1986, they've been passionate about building and while the processes, technology, and projects have changed over that time, they're just as committed to delivering a superior service as when they first started out.

The Group presently consists of the following companies:

  • Giovani Kataskevastiki
  • Jimchanggiovani Holdings
  • First Class Global Citizen
  • Villas2Let
  • MasterFix
 

 

Giovani Group of Companies "builds" its organic traffic and increased it by 380%

Increase in traffic

140%

Increase in Organic Traffic

380%

Increase in Social Engagements

50%

Increase in Lead Generation

70%

 

Samples of our work

How we helped

Digital Strategy

After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, content, campaigns which included persona identification, , preparation of the types of content to be used for the company’s channels and blog.

New website

The company needed a new website that would be able to present the values, culture and luxury properties. It will also be used as a consistent content communication channels with the consumers.

Content Creation / Social Media Marketing

Following the company's guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we will reach our audience.

Lead generation campaigns

Based on Inbound Marketing tactics our team created online campaigns aiming at promoting different rental projects with landing pages which ran on Facebook and Google and helped Giovani Group increase its leads by 70%. The goals where to increase awareness, leads and engagement of our consumers.