Giovani Group is well known as one of the few construction and real estate companies of Cyprus' east coast, which have manage to derive a number of great developments from the recent financial crisis. Our challenge was to establish a consistent and effective marketing strategy that will help the company keep their leading position in real estate market, promote upcoming projects, communicate efficiently with their target audience, increase leads and measure results.
Giovani Group of Companies "builds" its organic traffic and increased it by 380%
Increase in traffic
Increase in Organic Traffic
Increase in Social Engagements
Increase in Lead Generation
How we helped
After executing research, we were able to develop a new online strategy for the company, mainly focused on social media activities, content, campaigns which included persona identification, , preparation of the types of content to be used for the company’s channels and blog.
The company needed a new website that would be able to present the values, culture and luxury properties. It will also be used as a consistent content communication channels with the consumers.
Content Creation / Social Media Marketing
Following the company's guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we will reach our audience.
Lead generation campaigns
Based on Inbound Marketing tactics our team created online campaigns aiming at promoting different rental projects with landing pages which ran on Facebook and Google and helped Giovani Group increase its leads by 70%. The goals where to increase awareness, leads and engagement of our consumers.