Challenges Faced – Decisions Made
Despite the fact that Imagine Villa Rentals’ overall bookings were on the rise, the main challenge they faced was the need to increase the percentage of bookings made directly through their website system or digital activities. Additionally, they aimed at improving their online communication with existing or potential customers, while promoting and attracting inquiries for their villas.
“Excellent, well organized, quick responses”
Increase in Organic Traffic
Increase in Social Media Engagement
Increase in Monthly Leads
Increase in Bookings
How we helped
Inbound Strategy Development
After understanding the client’s needs and objectives, we were able to develop a complete Inbound Marketing Strategy, with all the required stages that would facilitate the set goals achievement. This included an analysis of the personas and competitors, a keyword research, the discovery of content topics and categories for social media and blog articles and some suggested campaigns for the generation of more leads.
The higher you rank, the more possibilities you have for new bookings. Having this in mind – and based on the keywords identified through our strategy - we managed to optimise the company’s website, making it both user-and SEO-friendly while increasing its ranking for all primary keywords.
Content Creation / Articles & Social Media Marketing
Having identified the core categories and direction of content, we have been able to create monthly plans for both social media and blog covering all aspects of the client’s objective to promote its products and services, in line with their core values. Through social media activities, Imagine Villa Rentals saw an impressive increase in engagement of 240%. Additionally, their blog section has been a core source of website traffic as new articles were added on a weekly basis. In fact, the article ‘’It is Official: Cyprus Has The 2nd Best Climate in The World!‘’ received more than 10000 shares, making it one of the most shared articles about Cyprus in 2017.
Aiming at promoting different rental projects, we have created specific campaigns with landing pages which ran on Facebook and Google and helped Imagine Villa Rentals increase its leads by 80%. At the same time, A/B tests helped us identify the best working ‘’combination formula’’.
Through targeted email marketing, we sent regular newsletters with offers or blog articles to Imagine Villa Rentals’ contacts. Additionally, all contacts expressing interest by filling out forms on landing pages were subsequently followed up by automated workflows, to move them closer to buyers’ journey decision.