Challenges Faced
Mikel is a well known Brand for Coffee with more than 200 shops, producing 25 million cups of coffee every year. Our challenge was to promote and establish the Brand in the already crowded coffee market in Cyprus, using only Digital channels.
About Mikel:
Established in 2008 in the city of Larissa in central Greece, Mikel Coffee company is the leading coffee chain in Greece with international presence in UAE and Cyprus. The retail concept of quality take-away coffee envisioned by the founder E. Kyriakakis reshaped consumers’ habits, gaining massive appeal. A successful 8 years expansion, currently numbers more than 150 shops in Greece and 12 shops internationally.
6 months performance review with Mikel. Numbers dont lie
People reached
270 000
Impressions in Facebook
3 500 000
Engagements
140 000
Traffic to the website
20 000
Samples of our work
How we helped
Digital Strategy
After executing research, we were able to develop a new online strategy for the Brand , mainly focused on social media activities, content, campaigns which included persona identification, , preparation of the types of content to be used for the brand’s channels and blog. Our main focus was to use lifestyle and educational content to attract the consumers /p>
New website
The Brand needed a new website ti be used as a central channel to have our menu, store locations and blogs.
Content Creation / Social Media Marketing
Following the brand’s guidelines and the strategy previously created by our team, we created a consistent monthly plan with the content that we will reach our audience.
Lead generation campaigns
Based on Inbound Marketing tactics our team created online campaigns using quizes, competitions and landing pages. The goals where to increase awareness, leads and engagement of our consumers.
