After concluding the research, the next step involves optimizing the website in order to be SEO friendly for the search engines. This step comprises two sectors:
2.1. Optimize the website for Search Engines;
2.2 Optimize the website for real users in order to increase conversion rates.
In the On-page optimization phase we will run usability and analysis tests in order to indicate everything that needs improvement. Every improvement will be made based on user experience design and Search engines guide points. On-page optimization will help us increase the visitor conversion rates on the website. This phase consists the 20% of total SEO importance.