3 Ways Your SEO can Help your Small Business' Sales

3 min read

23 March 2012,

SEO

3 Ways Your SEO can Help your Small Business' Sales

As a small business owner, sometimes you want to do anything you can to increase your business. It's rare that you find a time to rest without doing anything to grow. While you're on the search for things you can do to improve your small business, one thing you might encounter is SEO. SEO, or Search Engine Optimization, is a business strategy that relies entirely on the Internet. The whole point of SEO is to fill your website with keywords and phrases that will be indexed by a search engine. That way, when someone types a search that's related to your business, they find your link at the top of the results.

Of course, it's not as easy as filling the page with keywords these days. SEO is a constantly evolving field with ever-changing rules. The tactics that worked last year won't work this year, both because they're already implemented by other people in your business niche and because search engines fight back this gaming of their system. Be that as it may, SEO is a valid and extremely effective tactic for driving traffic to your website. SEO will definitely help your business grow, when implemented properly. Here's some ways how.

1. SEO Drives Traffic

Your business needs traffic to succeed. SEO drives that traffic to your site. Here's an idea of how it works.

  • People search for a query.
  • Without SEO, they find any number of results, probably from your competitors.
  • With SEO, they find your website at the top of the list.
  • They click your business link and visit your website.
  • With a good enough website, you guide this traffic directly to sales.

It's as simple as that. With proper SEO usage, you drive traffic to your website. These people are already interested in whatever product or service your business provides -- that's why they were searching for it in the first place. All you have to do once they're on your site is impress them enough to buy your product or service.

2. Makes your Business more Memorable

What's the main point of advertising? To get your brand name known far and wide, specifically in your target audience. SEO can help you do exactly that. SEO isn't just about optimizing your own website. You have to optimize your entire web presence. That means taking advantage of social media presences, blogs and back links. The more widespread your web presence is, the more traffic your website gets. The more traffic you get, the more hits you convert into sales, and the more your profits grow. Done right, SEO can give you enough demand to exceed your current abilities and drive you to even greater heights. If your field is highly competitive online, SEO helps with that too. A well-crafted and optimized site will stand out above your competitors. It will make you seem more reputable at first glance and lets your customers know you're on top of things. All of this reputation just goes to convert hits into sales and sales into profits.

3. SEO is Low-Cost

Some SEO professionals will charge exorbitant fees when they optimize a site. They'll offer constant updates at a steep cost. The truth is, SEO doesn't have to be expensive. While it's fine to hire an expert to optimize the site, it's relatively easy to keep on top of things and keep it updated yourself. Even when you spend money hiring an SEO expert to take over management of your website, SEO is still a great investment. It doesn't have a physical product associated with it. There are no rental fees, no storage fees, and no setup costs.

All of these benefits transfer directly into profits. A well optimized site can draw far more customers than a poorly optimized site. More customers equals more profits. There's no reason to wait when it comes to SEO. In fact, optimizing your site should be done as soon as possible. SEO has become such a strong and competitive industry that it's hard to find a niche to compete in. Newcomers have a hard time gaining a foothold. SEO is incredibly important for any small business that wants to grow. It can be targeted for local areas or broadened for a wider audience. It drives traffic to your website through a variety of methods. That traffic, combined with a well-designed site, is converted into sales. More sales are more profits for your small business. To succeed in online marketing, a good SEO plan is key. Build your SEO plan today.