4 Easy Ways Hotels Can Improve SEO

3 min read

01 April 2013,


4 Easy Ways Hotels Can Improve SEO

Hotels are in a very competitive market. Usually, there are multiple hotels in an area, and every hotel has to try and earn business and separate themselves from the competition.

While this is hard enough as it is, the popularity of the Internet and using online tools to book hotel rooms has made the competition harder. Now, along with providing great service and having wonderful amenities, hotels also need to have a strong web presence, which means they need to have a great search engine optimization (SEO) strategy.

The use of SEO is what increases a website’s visibility on search engines. Those companies that have strong SEO tactics will typically find themselves on the first few pages of a search engine results page (SERP), and this is important if you want to get web visitors to your site.

So how can a hotel improve their SEO? By using the following tips.

1. Update your website.

If your website hasn’t been updated in years, it’s important that you do so as soon as possible. During the update, you want to make sure that you’re adding valuable content that contains the best possible keywords for your industry. Google’s Keyword Tool is a great place to start to help ensure that your content is filled with keywords that will generate traffic for your site.

You’ll also want to make sure that you’re adding photos of your amenities and hotel rooms and that these photos include alt tags with keywords. Along with the content on your website, search engines also look at the content behind your images and use those keywords to help rank your site.

2. Add your location.

The popularity of local search has increased, and search engines are now using location-based technology to generate results in specific areas. For example, now a person in Atlanta searching for Atlanta hotels doesn’t have to enter “Atlanta hotels” in a search field. Instead, simply entering in “hotels” will generate a list of hotels in their area.

Since most people don’t search for hotels in their own area, most users will typically search for a hotel using the destination in the search. This is why it’s extremely important that the location(s) of your hotel are listed on your site. This way, the search engines will use the location as a keyword, and your hotel will appear when a user uses your hotel’s location for a search query.

3. Get on social media.

Social media is a great tool to help boost your SEO. You can add links to your website on your social networks, which can help to generate traffic to your site. Plus, you can easily reach more people through social media, and by gaining a large amount of followers and getting them to click through to your website, you’ll increase your SEO efforts.

4. Join review sites.

Hotel review sites like TripAdvisor are great for SEO, which is why it’s important that your hotel claim your business on these sites. Not only can you add keywords about your hotel and links to your website on these sites, but the constant visits from interested guests and the ever-changing content is great for SEO. If your SEO on review sites is strong, your page on these sites can appear in SERPs too, giving you a greater chance to earn interested parties.