Defining Your SEO Strategy
3 min readSEO
You’re probably already aware of the need to improve the search engine positioning of your site. By raising your online profile, you can gain more customers and make the increased level of sales that you may crave.
But having a vague idea of the importance of SEO won’t take you very far. In order to succeed, it will be necessary to focus on the key elements of the campaign. Even if you’re intending to outsource some of the work, it’s clear that the best strategies involve a considerable amount of input from those involved in the daily tasks associated with the business.
Identifying target keywords
Firstly, you’ll need to think carefully about your SEO aims and objectives. What are you hoping to gain? If you’re tempted to answer that question by expressing the hope that you’ll be able to gain improved search engine positioning, then it may well be worth giving additional consideration to what’s required.
Although better search engine positions can certainly contribute to the success of your business, it’s unlikely that they’ll be the main aim. Instead, you may want to focus on the need to gain new customers in a cost-effective manner. It may be the case that you have particular products or services that you are looking to push that bit harder.
When you’re pulling together a list of target keywords, it’s of critical importance that you should think carefully about these objectives. Which keywords are likely to help you to get the best results?
If you’re working with an SEO provider, then you can expect to receive quite a bit of guidance. In particular, you’ll want to know how many people are searching using particular keywords. It will also be useful to know how competitive the landscape is. You’ll want to get the best results, within reasonable timescales.
Changing your website
Although a lot of the focus of SEO projects tends to be on the need to gain links, the reality is that most of the search engines love to see lots of great content. If you’re looking to improve your own rankings, then adding high quality articles is a great way to achieve this. Don’t make the mistake, however, of writing articles that are purely for the benefit of the search engines.
You should think about what your customers want and then should aim to provide it. There’s no reason why you should not be able to write great articles that will be of interest to your readers and that will also help with your search engine rankings.
When adding new content, it’s important that you consider your overall strategy. You should be aiming to write articles that reflect your target keywords. It’s also important to think about how the new content that you’re adding will contribute to the overall success of your business.
As can be seen, getting your SEO approach right means having a careful, considered plan of action. That plan should reflect the overall aims of your business.