Tips To Successful SEO In 2013
3 min readSEO
In the past few years, to adapt to the ever changing search engine landscape – mostly propelled into a whirlwind by social media and smart phones, Google has updated its algorithms countless times. It’s important to note that there will always be shifts in the SEO landscape; the key is for small business owners and their marketers to stay ahead of the curve. There are some tried and true methods that still work, but there are also some new spheres that require emphasis and renewed adaptability.
Google has continued to develop its skills in differentiating between great websites and mediocre ones, via these detailed stylistic and topical indicators, and successful SEOs need to respond by continuing to offer high quality content. Simultaneously, though, we need to be able to work with limited visual space and condensed search tactics focused on mobile devices. Smartphone users hate to wait for large images or complex content to load, so there is an absolute necessity to maintain simplicity along with high quality. Search engines look for the same essentials in a mobile site, but search queries from Smartphone users are usually 25 percent shorter, which again emphasizes brevity and simplicity.
Google execs rarely give direct confirmation of such things, for fear of overexposing their algorithms, however, the clear exception has been in reference to Google+ and specifically Google Authorship. Google Authorship has been around since 2011 and is intended to verify identity of those producing web content so that users and search engines know more about what they’re reading. As the former Google CEO has been quoted with saying, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…” Industry professionals and small business owners have quickly come to realize the importance of Google’s AuthorRank filter, introduced with Penguin and reinforced with its fourth algorithm update in late-May, as the most effective way to reach search agents is certainly by showcasing the creators of the content.
Facebook’s New Hashtags
Facebook’s new hashtags will give potential customers access to relevant conversations as opposed to just throwing ads at them. Although content inside of Facebook, such as these new hashtags, is not as accessible as Twitter or Google+ content via external search engines, there are more indirect ways to engage with SEO via this platform. If users want to know more about a brand or topic, they have to type the hashtag into Facebook’s search bar.
Get on the Social Media Bandwagon
Aside from the two key platforms commented on above, a general tip for boosting you SEO power is to make your content conveniently sharable on a variety of social media networks. This can be easily done by installing social share buttons, generating the potential for improved overall online visibility.
Additionally, by including pictures and videos alongside text content, users are much more likely to share and link to your content on social media platforms. To ensure that your multimedia content is intelligible and gets easily picked up by search engines, take note of these tips:
- Add a relevant keyword description below images and videos
- Include relevant tags
- Include captions for photos and transcripts for videos
Indisputably, integrating social media marketing into your strategy is critical for any successful SEO campaign.