Social Media is one of the most important elements of Inbound Marketing and maybe the most popular digital marketing channel in Cyprus. It is well known that Facebook, Instagram, Twitter, Youtube and dozens of other Social Networks growth have changed forever the Online Marketing approach, establishing a new communication channel between Customers and Brands all over the world.
Webarts currently working with 50+ Brands and organizations in Cyprus to deliver on a monthly basis their Social media strategy, plan, content and advertising. Our goal is not only to delivery fantastic creative but measurable results.
Social Media marketing though is not only about the channels and tools but more likely the activities we choose and the way we approach and engage with our audience. The engagement process and the way users now interact with their favorite brands and products have changed forever our marketing process. It is not enough to have a website, to post about your brand and to have a Facebook page with 1000 likes.
Your customers and fans are now expecting much more, such as two-way communication, real time engagement, interesting content and an ongoing interaction to keep the loyal ones. Most of the companies using Social Media in Cyprus, benefit by many ways but most importantly they build a long term and loyal relationship with their customer which is priceless.
Our Social Media Marketing service includes a lot of activities that must be implemented considering your Brand's overall Digital Marketing Strategy:
1. Social Media Development
Develop a Hub between your Brand, the Website and the Social Media. Engage with your customers and get found by people looking for your products or services.
- Social Media Research
- Social Media Strategy Development
- Campaign Design and Development
- Channels: Facebook, LinkedIn, Google +, Youtube, Twitter page creation
- All designs, cover pages and other elements will be designed
2. Social Media Management
Management of your Facebook, Twitter, Google+ and other social media accounts dynamically, engaging with the users.
- Social Media Page management
- Manage and schedule posts
- Engage with the users
- Respond to Social Mentions
- Update content and media
3. Social Media Monitoring
Monitoring in Social Media is essential in order to know anytime and anywhere, who is talking about your brand and services
- Real time stream of you brand and keywords
- Monitoring Blogs, Social Media, news sites video sites and anywhere in the Web
- Monitor you Social Media accounts
- Monitor users activities Likes, Social Reach and more
- Monitor users impressions and reactions
4. Social Media Reporting
Everything in Internet Marketing is measurable, so reporting is important for decision makers and managers
- Traffic and Visitors reports
- Fans and Followers reports
- Demographic and GEO analysis
- Engagement report
- Social Reach and reactions
- Virality report
- Talking about this
- Referral traffic to the website
- Performance report
- Conversion rates
- User quality report