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Case Study
#LIFETIMEkidsroooms an online presence through the eyes of children.
Overview
Lifetimekidsrooms, one of the most popular and well designed, eco friendly and quality furniture companies for kids, asked for our help to create a better eCommerce website and a new digital strategy that would increase the company’s traffic and online purchases.
They see the world through children’s eyes. We see the potentials through parents’ eyes and keep enhance our activities aiming at maximum success. Deliverables
Digital Strategy
Website Design / Development
Content Creation
Lead Generation Campaigns
Ads & Performance Management
What We Achieved
25%
Traffic Increase
35%
Organic Traffic Increase
40k
Lead Generation Increase
Digital Strategy
A good strategy begins not just with asking questions, but by asking the right ones that have value for your client. Taking into consideration the kick-off questions received from the representatives of LIFETIMEkidsrooms, and after executing our own internal research on the subject and relevant personas, we were ready to develop a new online strategy for the company. This mainly focused on social media activities, content creation, lead generation campaigns, keywords to be used for SEO purposes, competitor analysis and preparation of content types.
Website Design / Development
LIFETIMEkidsrooms needed a new well-designed website that would offer much more than just aesthetics. A new website that would attract visitors and help people understand the company’s products, the company’s culture, and values, and the whole philosophy of the brand. And that’s what we did. Each element of the newly designed website worked towards the defined goals.
Content Creation
Creating valuable, relevant, quality content needs energy, knowledge, and creativity! Our creative minds, the content creators, following each month the brand’s guidelines and online strategy, create different types of interesting content, from static images to video, blog articles, and newsletters, always having in mind the goals of our client on how to reach the relevant audience and turn them into customers.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, including the design of Landing Pages, Google and Facebook Ads, Blog Articles, and Newsletters targeting our personas.
