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Case Study
#ElyseeIrrigation a complete digital strategy that made an important increase in traffic throughout the year! 🚀
Overview
Elysee, has more than 50 years of experience in the field of piping and irrigation systems.
Elysee Irrigation trusted our team to develop a whole digital marketing strategy to help the company to communicate its values, vision and culture, promote its products and establish the brand as the leading green company with innovative piping and fitting systems. Deliverables
Digital Strategy
Content Creation
Mobile App-Installs Campaign
Ads & Performance Management
What We Achieved
172.78%
Increase In Traffic
448
Likes On Social Media
41,500
Link Clicks And 210,862 Views
256,181
Post Engagements
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Digital Strategy
First of all, our team was in charge of building a complete digital marketing strategy based on inbound tactics, implemented to increase the brand awareness of the company, reach and attract qualified leads, and achieve all of the goals we identified in the first meeting with our client. Research had been executed and that’s when we were able to develop the new online strategy for the company, mainly focused on the identification of target personas, keyword and competitor analysis, preparation of content types to be used for the brand’s channels and blog and also creative ideas for lead generation and app-installs campaigns. In addition, the use of Google as a platform was of a great importance for the client in promoting and emphasizing their company and products.
Content Creation
The content you create and publish online has the power to turn your brand into a household name, turn your audience into customers and then into faithful brand ambassadors. Following the new strategy created by our digital department, we were able to boost the company’s social media channels with fresh, educational and engaging content that generate 256,181 post engagements during 2020. We created content in different forms such as blog posts, videos, albums, static images, etc.
Mobile App-install Campaign
Our team ran an online campaign to increase app-installs for our client. Elysee PRO App is an innovative application that can be used by the existing clients of the company. The campaign has a specific purpose and a goal of increasing the installations of the Elysee PRO App. Our tactics include the creation of a video and Google and Facebook Ads, targeting our personas and promoting the app in various channels online.
