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Case Study
#EUREKA a new digital strategy that drove 250% Engagement Increase
Overview
Eureka, with more than 60 years of experience in the field of consumer product manufacturing ( home care, personal care & food ) trusted our team to develop a whole new digital marketing strategy to allow the brand to communicate efficiently with its target audience, promote their products and establish the brand as the leading manufacturer in Cyprus with the use of creative content and interesting lead generation campaigns combined with email marketing techniques.
The company is committed to your care. We are committed to their trust to develop digital-driven methods that will lead them to favorable outcomes. Deliverables
Digital Strategy
Content Creation
Lead Generation Campaigns
Ads & Performance Management
Influencer Management
What We Achieved
71%
Traffic Increase
250%
Engagement Increase
115%
Reach Increase
Digital Strategy
First of all, our team was in charge of building a complete marketing strategy based on inbound tactics, implemented to reach and attract qualified leads, and achieve all of the goals we identified in the first meeting with our client. Research had been executed and that’s when we were able to develop the new online strategy for the company, mainly focused on the identification of target personas, keyword and competitor analysis, preparation of content types to be used for the brand’s channels and blog and also creative ideas for lead generation campaigns and CSR campaigns to boost the prestige of the company
Content Creation
The content you create and publish online has the power to turn your brand into a household name, turn your audience into customers and then into faithful brand ambassadors. Following the brand’s guidelines and the new strategy created by our digital department, we were able to re-boost the company’s social media channels with fresh and engaging content that lead to a 250% increase in engagements on the very first month of our cooperation. We created content in different forms such as blog posts, videos, albums, carousels, etc, as well as monthly concept photoshoots of the products to be included in our monthly activities.
Influencer Management
An established form of online marketing is, of course, influencer marketing and we could not ignore the power of it and so we included it in our strategy. After executing our research and analysis on local influencers, celebrities as well as ordinary people, we created a shortlist of those who matched the brand’s values and target group to collaborate with them on a regular basis or for specific campaigns Eureka scheduled to run
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company. Each campaign has a specific purpose and a goal of gaining either marketing qualified leads, sales qualified leads, or event product qualified leads. Our tactics include the design of Landing Pages, Google and Facebook Ads, Blog Articles, and Newsletters targeting our personas and promoting them in various channels with the goal to driving traffic to our landing page to start generating leads.
