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Case Study
#STRAUSS Water a new era in the digital world.
Overview
Strauss Water, a global leader in providing quality drinking water to millions of people around the world, truster our team to increase digital visibility of the brand’s products, establishing better relationships with consumers and increasing conversions from online channels. And so we did through a long term Digital Strategy and a newly designed website to influence our audience.
Water is the driving force of all nature. And so is inbound for all marketing tactics. Deliverables
Digital Strategy
Ads & Performance Management
Content Production
Web design / Development
Lead Generation Campaigns
What We Achieved
85%
Traffic Increase
30%
Engagements Increase
40%
Lead Generation Increase
Digital Strategy
A digital marketing strategy was essential for the Strauss Water brand, to take advantage of the growing opportunities from the digital world. After executing research regarding our target audience group needs, our team was able to develop a new achievable online strategy for the company that was custom made to help us reach the specific goals of our client. Identification of personas, keywords, competitor analysis, and preparation of different types of content were included in the process of development.
Website Design / Development
In today’s marketplace, it’s not enough to just have a digital presence on social media. So, Strauss Water company needed a newly designed website offering an engaging & dynamic user experience. Taking into consideration the company’s goals and needs, our web design & development team proceeded with creating a sophisticated and functional structure to reflect the new image of the company.
Content Creation
Producing well-written stories in the form of social media posts, videos, blog articles, etc, was included in the creating of a consistent monthly plan always following the brand’s guidelines and the agreed content categories of the strategy that would help us reach the desired audience.
Lead Generation Campaigns
Based on Inbound Marketing tactics our team created online campaigns to generate new leads for the company, including the design of Landing Pages, Google and Facebook Ads, Blog Articles, and Newsletters targeting our personas.
