Case Study
University of Limassol and their Ever Evolving strategy
Overview
The University of Limassol, an extension of the Cyprus International Institute of Management (CIIM), has been a cornerstone in Cyprus’s educational landscape since 1990. Founded by a team of influential executives and renowned international academics, it has established itself as a prestigious business school. Embracing an ‘Ever Evolving’ attitude to education, the University of Limassol signifies continuous growth and adaptation in a dynamic educational environment.
Deliverables
Digital Strategy
Campaign Development
Social Media Management
Ads & Performance Management
Website Design / Development
What We Achieved
x1.2
Reach of our estimated goal
x1.5
Traffic of our estimated goal
x2
Conversions of our estimated goal
Our objective
The primary goal for this project was to build awareness of the rebranded University and at the same time increase leads and drive admissions through various digital platforms.
How we did it
The University of Limassol’s marketing campaign was marked by a strong digital presence across multiple platforms, each significantly contributing to the campaign’s goals. High impression counts on Google and social media underscored the campaign’s wide reach and effective market penetration, ensuring broad visibility for the University’s message. This success was further strengthened through the continuous optimisation of our target audience and campaign message. By narrowing down our targeting and refining our communication we were able to ensure that the traffic sent to the website as well as the leads generated, were relevant, demonstrating the platforms’ ability to convert audience interest into tangible prospects.