The University of Limassol’s marketing campaign was marked by a strong digital presence across multiple platforms, each significantly contributing to the campaign’s goals. High impression counts on Google and social media underscored the campaign’s wide reach and effective market penetration, ensuring broad visibility for the University’s message. This success was further strengthened through the continuous optimisation of our target audience and campaign message. By narrowing down our targeting and refining our communication we were able to ensure that the traffic sent to the website as well as the leads generated, were relevant, demonstrating the platforms’ ability to convert audience interest into tangible prospects.